Summary:
The Senior Marketing Specialist ("the Specialist") is responsible for leading coordination of marketing and communication activities for CHRISTUS entities and departments/initiatives as directed by the Senior Director of Strategic Marketing and Communications as part of the system strategic marketing and communications department's function. Specifically, the Senior Marketing Specialist is responsible for assisting with regional/entity marketing plan development and customer relationship management (CRM) program development which includes: coordination of system health campaigns or other branding/marketing messaging as needed for regional use, coordination with system ad agencies and graphic designers for campaign development and/or order form development, understanding CRM strategies for the deployment at the regional/entity level, identifying customer segments and engagement activities especially in terms of affinity groups and related specialized targets, utilizing third party contracted applications, assisting Director of CRM with regional/entity educational opportunities/meetings and coordination of plug-in products such as e-newsletters and printing production as needed, and serving as the primary department contact for Project Management of internal system department requests which includes, but not limited to: Human Resources, Wellness/Benefits, Diversity and Inclusion, Legal, Mission and Ethics, etc. The Specialist will possess the ability to manage outside vendors, ad agencies, graphic designers, production companies, printers and related contracted resources to meet deadline and budget requirements for projects. Coordination also involves teaming the right internal resources for project completion interfacing with others such as writing/communications, PR/social media, strategic planning, business development, legal, etc. The Specialist will serve as primary department contact for brand management including creation and maintenance of the CHRISTUS Brand Center (Identity Manager), maintaining brand standards and logo guidelines, processing name requests with region/entities and system Legal department, managing third party branding vendor relations and contracts, handling external signage requests/designs/capital requests, managing the CHRISTUS Store and all other duties related to identity management and third party vendor coordination. The Specialist will be the primary department contact for system special events as needed including Touchstone awards, Open Houses, charitable event participation, etc. This Specialist will possess a strong marketing strategy and communications background with the ability to assess the utilization of marketing resources including advertising, public relations, collateral materials, CRM, e-Marketing, sales activity, etc., to best utilize budget and meet pre-defined goals or return on investment levels. The Specialist will serve as a partner to regions/entities in their planning efforts supporting the use of system resources such as CRM third party data, e-Marketing offerings, design resources and similar components to help develop and implement their marketing plans and campaigns (especially related to growing profitable business and increasing sales). The Specialist will serve as an internal Project Manager to system departments for coordination of campaign needs, collateral material creation and production, and special projects assistance, working with all system department members including the areas of marketing, CRM, PR/social media, communications, etc., for project coordination. The Specialist will help coordinate agency involvement as needed, create promotional pieces/items and other printed materials to support these marketing efforts and events; and serve as a liaison to regional marketing leaders for their involvement in system Associate communication efforts as needed. The Senior Marketing Specialist will be in a position to interface daily with various publics and constituents, including senior leadership at the system and entity level, marketing professionals at all regional entities, ad agencies and design firms, board members, news media representatives, community and political leaders and the general public. The Specialist will be privy to and responsible for confidential corporate information, including strategic plans, financial information, risk management situations and patient information and should exercise professional judgment in relation to maintaining the confidentiality of such knowledge and information.
Responsibilities:
Requirements:
Work Typ e:
Full Time
EEO is the law - click below for more information:
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at (844) 257-6925.
...technologies that might include g-tube, trach and ventilator. Now Offering up to a $2,500 Sign-On Bonus! At Phoenix Home Care & Hospice, our main goal is to prioritize you, so that you can fully focus on your clients. You may be wondering what "priority on you" means...
Northern Lakes Dental & Implant Center is seeking a self-motivated, skilled, professional Dental Hygienist to join our team. Position: Clinical dental hygiene hours available 1- 4 days per week. Please indicate days you prefer when applying. Benefits: At Northern...
...complete end-to-end broadcast solutions for all aspects of broadcast production including content creation, content distribution and content... .... Evertz customer base also includes telcos, satellite, cable TV, and IPTV providers. With over 1700 employees, that include hardware...
Job Location: Louisville Company description Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands ...
...THIS IS A UNITED STATES NAVY ENLISTED POSITION JOB DESCRIPTION: Intelligence Specialists' work with military information, particularly classified information about enemies or potential enemies, is called intelligence. Intelligence Specialists analyze intelligence...