Job Description
Job Description
Join Our Dynamic and Supportive Team!
Are you driven, detail-oriented, and eager to make a significant impact? Do you thrive on taking on new challenges and working collaboratively across departments? If so, we invite you to become part of our innovative team. We are dedicated to delivering the most user-friendly experiences for our clients through a hands-on approach that meets and exceeds expectations.
Key Responsibilities:
Develop creative briefs and guide creative direction to meet objectives for advertising and public-facing communications, including print, digital, and video assets.
Market through various channels and segment databases, working with large data sets.
Evaluate the impact of marketing programs on lead flow, pipeline, and return on investment.
Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring alignment of communications and messaging in all channels.
Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
Contribute to the content creation process through writing, editing, and presenting across various mediums, including webinars, blog posts, and emails.
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
Objectives:
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
See the marketing "big picture" and help orchestrate and connect various marketing activities to the company's overall goals and priorities.
Grow the pipeline and revenue from both new and existing customers.
Lead the execution of marketing programs from start to finish, leveraging internal support and external agencies.
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies.
Partner with agencies and internal stakeholders to design, test, and evolve demand generation and lead-nurturing tactics.
Requirements:
Bachelor's degree (or equivalent) in marketing, business, or a related field.
5+ years of experience in a similar or related role in a dynamic B2B environment (preferably SaaS).
Proficiency with marketing automation and CRM tools.
Experience in building complex marketing programs and reporting on results.
Exposure to digital and direct response marketing.
Competence as a creative writer with an eye for great emails and landing pages.
Strong project management skills.
Strong problem-solving ability, including metrics-driven thinking.
Ability to travel as necessary.
Excellent interpersonal skills, both written and verbal.
Ability to effectively prioritize, meet established goals, and perform in a fast-paced environment.
Ability to proactively and independently identify and resolve issues in a timely fashion.
Able to work independently and collaboratively.
Ability to maintain confidentiality of information and exercise good judgment.
Meticulous attention to detail and excellent critical thinking skills.
A strong work ethic and a desire to continually grow and develop professionally.
High emotional intelligence, adaptability in uncertain situations, and a collaborative approach that values every task, regardless of size.
Adaptable and comfortable in a growing and flexible company.
What We Offer:
Competitive compensation and benefits packages.
Professional development opportunities.
A vibrant work environment where innovation and collaboration are encouraged.
Join us and contribute to a team that values creativity, collaboration, and the drive to excel. We look forward to welcoming someone who shares our commitment to excellence and innovation!
Employment Type: Full-Time
Salary: $ 80,000.00 95,000.00 Per Year
Job Tags
Full time, Flexible hours,