Hampton Ridge Healthcare & Rehabilitation is seeking a creative and results-driven Digital Marketing Specialist to join our team. In this role, you will develop and implement effective digital marketing strategies to enhance our online presence, engage our audience, and drive growth. The ideal candidate will have a strong understanding of digital marketing channels, excellent analytical skills, and a passion for healthcare marketing.
Key Responsibilities:
• Develop and execute digital marketing campaigns across various channels, including social media, email, SEO, and paid advertising.
• Create engaging content for websites, blogs, social media, and email newsletters that resonate with our target audience.
• Monitor, analyze, and report on campaign performance using analytics tools to optimize strategies and achieve key performance indicators (KPIs).
• Manage and grow the company’s social media presence, including posting content, engaging with followers, and responding to inquiries.
• Collaborate with cross-functional teams to create promotional materials and ensure brand consistency across all marketing efforts.
• Conduct market research and competitor analysis to identify trends and opportunities in the healthcare sector.
• Develop and maintain the company website, ensuring content is up-to-date, user-friendly, and optimized for search engines (SEO).
• Stay informed about industry developments, digital marketing trends, and best practices to enhance marketing strategies.
• Manage budgets for digital marketing campaigns and ensure efficient allocation of resources.
Requirements:
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in digital marketing, preferably in the healthcare industry.
• Strong understanding of digital marketing channels, including SEO, PPC, social media, and email marketing.
• Proficient in using digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, Hootsuite).
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work independently and collaboratively in a remote environment.
• Strong analytical and problem-solving skills to evaluate campaign performance and make data-driven decisions.
• Creative thinking and a passion for developing innovative marketing strategies.
Benefits of Working at Hampton Ridge Healthcare & Rehabilitation:
• Competitive Salary: Based on experience and qualifications.
• Work from Home: Fully remote position offering flexibility and convenience.
• Health Benefits: Comprehensive medical, dental, and vision insurance options.
• Paid Time Off: Generous vacation days, sick leave, and paid holidays.
• Retirement Plan: 401(k) with company matching contributions.
• Professional Development: Opportunities for training and career advancement.
• Supportive Work Environment: Be part of a dedicated team committed to excellence in healthcare.
• Work-Life Balance: Flexible hours to accommodate your personal and professional commitments.
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