Job Description
Join a groundbreaking force in the compliance solutions landscape! We, at our company, are dedicated to revolutionizing compliance practices with our suite of modern, interactive, and engaging products. Gone are the days of outdated, costly, and uninspiring methods; we're embracing innovation to foster safer, more positive, and inclusive workplaces. Our mobile-friendly platform meets employees where they are, cultivating higher levels of engagement and alignment.
Our company, a top-rated compliance solution provider, proudly serves over 7,000 satisfied clients, including industry leaders such as Shake Shack, Hilton, Skims, JiffyLube, and Y Combinator. With a sparkling 4.7 rating on G2 from over 50 reviews, we continue to set the standard for excellence in compliance solutions.
We're not just reshaping compliance training; we're reshaping the future of workplace compliance altogether. Join us as we lead the charge towards safer, more compliant, and more inclusive work environments.
About the Role:
As our Content Marketing Manager, you will report directly to the Director of Marketing. You'll play a pivotal role in the strategic planning and execution of all marketing content, ensuring it supports demand generation campaigns, enhances brand visibility, and effectively communicates our value proposition across various platforms. By creating targeted content that aligns with customer journeys and departmental objectives, you'll directly influence the sales funnel and support the achievement of revenue goals.
Responsibilities:
Conduct a comprehensive content audit and develop a revision or retirement plan for underperforming content.
Implement new content strategies for one-pagers, emails, and sales sequences, initiating A/B testing for different content formats.
Develop and execute a plan for regular content updates on the website and landing pages.
Create compelling digital assets (blogs, videos, infographics) to support marketing campaigns.
Measure and report on the impact of newly implemented strategies, establishing a feedback loop with Sales and Customer Service to refine content based on direct customer and prospect feedback.
Implement innovative content concepts to differentiate our brand and optimize content for SEO and improved user engagement.
Requirements:
Proven experience in content marketing and copywriting with a focus on B2B markets.
Strong understanding of SEO, digital marketing tools, and analytics platforms.
Excellent communication and creative skills, with the ability to produce compelling and clear content.
Experience in cross-functional collaboration and project management.
Demonstrated ability to develop and execute marketing strategies aligned with business objectives.
Strong problem-solving skills and the ability to adapt strategies based on analytics.
Benefits:
Competitive salary range: $87,571 - $118,478 (Based on experience)
Flexible, fully remote environment
Generous vacation time
Competitive employer-sponsored health insurance
401(k) with company matching
Professional development reimbursements
Monthly remote work credit
Interview Process:
Recruiter Initial Screening
Hiring Manager Interview
Marketing Project/Assignment
Peer Interview
Culture Interview
Reference Check
At our company, we're a fully remote herd, with employees spread across the US and the globe. We're committed to providing the best employee experience, offering competitive compensation packages, comprehensive benefits, an annual wellness stipend, PTO, 401k with company matching, and monthly team events to foster connection!
We're proud to walk the walk when it comes to making workplaces safer and more inclusive, including our own. We value employees and candidates from all backgrounds and experiences, fostering a culture of diversity, equity, and inclusion.
Join us in reshaping the future of workplace compliance and creating safer, more inclusive environments for all!
Employment Type: Full-Time
Salary: $ 87,571.00 118,478.00 Per Year
Job Tags
Full time, Flexible hours,